Stick an iPad in a blender and put it on YouTube!

Okay, not everyone can benefit their business this way.  But Blendtech can – Blendtech has come up with a creative (and genius) way to promote their blenders and increase consumer awareness of their brand – make YouTube videos blending various objects to demonstrate it’s power and durability.

They spent $100 (not including iPad) and it gets tons of views.  This video below blending an iPad has received almost 14 million views so far.  They also have videos blending skeletons, paint balls, football tees, and other oddball items.

They’ve made 186 videos, 200,000 subscribers on YouTube, and sales have jumped 700%.

[youtube http://www.youtube.com/watch?v=lAl28d6tbko]

Great products + weak branding = Weak sales

Great products + Mythbuster style promotion with YouTube videos = Hell Yeah!!