“People don’t buy what you do, they buy why you do it.” – Simon Sinek
Stumbled across this innovative Ted video from Simon Sinek. What makes Apple, the Wright Brothers, and Dr. Martin Luther King so successful others cannot achieve their level of success? Many companies, groups, and individuals are giving out the wrong marketing message and Simon gives an inspiring presentation on how to turn it around in order to differentiate yourself from the herd. Why didn’t Tivo take off as awesome a product it is?
I absolutely love this video and have watched it several times already. If your looking to start your own lawn care business, or cleaning, Avon, or whatever, this 18 minute video will provide some excellent insight on how to motivate people to want what you got.
Why do you do what you do?
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